MISSION
Retail-Lab is a research laboratory at the University of Parma focused on cutting-edge retail issues.
Our goal is to study the key innovations impacting the distribution network in order to offer the best recommendations and application models to companies operating along the supply chain, helping them to devise more effective value creation strategies.
ANALYSIS OF DEMAND AND SUPPLY AND THE CREATION OF VALUE
Il successo delle strategie di marketing dipende dal contesto competitivo in cui opera l'impresa