Store Formats

and Consumer Behavior

at the Point of Sale

Background

In a market growing continuously more competitive, store format innovation is critical to gaining and protecting a competitive advantage. Choosing the right store format can help differentiate your company from the competition and create a positive consumer experience.

In today’s market, convenience, speed, service quality and transparency are considered to be as important as pricing when seeking to obtain the loyalty of the final consumer.

What We Offer

RetaiLAB works with companies to analyze the key factors that define the store format. Our lab also provides models to help companies manage their visual identity, starting with values and brand positioning.

 

Expertise

  • Zoning and Store Traffic Analysis
  • Internal and External Communications
  • Visual Design, Atmosphere
  • Store Layout and Display
  • Space Management
  • Store Patronage

 

Tools & Methodology

Quantitative Research Questionnaires, analysis, models

Quantitative Research Questionnaires, analysis, models

Qualitative Research Interviews and focus group

Qualitative Research Interviews and focus group

Experiments In the lab and the field

Experiments In the lab and the field