Background
The goal of the Study Tour is to help you or your company gain a better understanding of the strategies used by “best in class” international companies, including techniques such as store checks, detailed point of sales analyses and management interviews. While companies sell to the end-consumer, they may also obtain significant shares from intermediate sales.
In cases like these, understanding the marketing strategies and policies of these companies is critical to value creation. Discovering their objectives and how they plan to achieve them can help you identify the best way to structure your selling proposition and see where there’s room for business development collaboration.
What We Offer
Thanks to a consolidated experience in Retail Marketing, RetaiLAB is able to offer specialized services for national and international brands. We provide the sales network with all the information they need to be able to draw up the best marketing plans for their clients.
Expertise
- Retailer Profiling
- Structured Store Checks
- Processing information gathered through Technical Data Sheets analyzing the Points of Sale
- Interviewing Management (at the Headquarters or Branch) at the companies analyzed.
- Final Debriefing and Company Decision-Making Assistance