PH.D. CANDIDATE
Ph.D. candidate in Economics and Management of Innovation and Sustainability (EMIS) at the Department of Economics and Management, University of Parma.
She received a Bachelor's Degree in Economics and Management and a Master's Degree in Trade and Consumer Marketing from the University of Parma. Subsequently, she was awarded a PNRR doctoral fellowship for the project "Management of the Sustainability of Individual and Collective Wellbeing."
In the context of the PNRR program, the research activity focuses on issues related to environmental sustainability, individual well-being and nutrition, with a particular focus on the area of digital marketing. The intent is to understand how marketing initiatives that combine environmental sustainability, individual well-being and consumer choices can be implemented effectively in today's digital landscape.
MAIN PUBLICATIONS
- Bellini, S., Zerbini, C., Vergura, D. T., & Ceccoli, B. (2024). Food sharing apps between individual and environmental benefits: listening to users' online conversations on Too Good To Go. In Synergie-Sima 2024 Conference "Management Of Sustainability And Well-Being For Individuals And Society." SINERGIE-SIMA.