FULL PROFESSOR
International Marketing and Consumer Behavior Analysis
Member of the Technical Committee for the Emilia Romagna Regional Trade Observatory
AREAS OF RESEARCH
- Country Analyses and Internalization Strategies
- Space Allocation and Point-of-Sales Traffic Management
- Distribution Logistics and Supply Chain Management
- Sector Structuring and Distribution Channel Performance in Non-Food
- Struttura dei settori e performance dei canali di stribuzione nel non food
- Neuromarketing and Consumer Decision-Making Processes: The Impact on Brands and Products
- Advertising Flyers: From Conception to Distribution, In the Territory and Online
- Demand Segmentation and Social Media Marketing
- Service Quality Evaluation Through Consumer Panels
- Quali-Quantitative Consumer Research