ASSOCIATE PROFESSOR
Digital and Loyalty Marketing, International Branding and Retailing
President of the master's program, "Trade and Consumer Marketing”
AREAS OF RESEARCH
- Loyalty Marketing, Customer Loyalty and CRM Strategy Analyses - in particular, Multi and Omnichannel
- Creation of Loyalty Programs
- Measuring the Effectiveness of Promotional Communications – in particular, Paper vs Digital
- Innovative Models for the Segmentation of Customers from Databases
- Analyses of Touchpoint Impact on Retailer and Brand Loyalty
- Training of Personnel involved in CRM and Customer Loyalty Programs about the aforementioned subjects