PH.D. CANDIDATE
Ph.D. candidate in Economics and Management of Innovation and Sustainability (EMIS), on a PNRR-funded topic-bound fellowship to conduct research on applications and opportunities of retailing in metaverses and through immersive technologies; He has done research as a Post Graduate Researcher at Newcastle University Business School in Newcastle Upon Tyne (UK).
Graduated in the Trade and Consumer Marketing master's degree program at the Department of Economics and Business Sciences, University of Parma, with a thesis on research perspectives for retailing in the metaverse; Served as student representative for the Master's Degree Course in Trade and Consumer Marketing at the Department of Economics and Business Sciences, University of Parma, with monitoring activities as a member of the Review Group.
He participated as an intern in the research activity aimed at investigating the prospects of service provision in Parma's Historic Center, carried out by the research group of the Marketing Area of the Department of Economics and Management in Parma.
He was tutor for entry orientation activities for the PhD program in EMIS at the Department of Economics and Management (University of Parma) and tutor for entry orientation activities of the Department of Economics and Management (University of Parma) at Institutes of Higher Education in Parma and province and nationwide. He has been also a Level II teaching tutor for the Bachelor's Degree in Economics and Management of Sustainable Agrifood Supply Chains (CLEMFAS) and the Doctoral Degree in Economics and Management of Innovation and Sustainability (EMIS) at the Department of Economics and Management (University of Parma).
Representative of doctoral students in EMIS 39th Cycle, acting as an intermediary within the Teachers' Board and monitoring educational offerings as a member of the QA group.
The research work focuses mainly on investigations of consumer behavior in shopping activities carried out within metaverses and through the use of immersive tools such as augmented reality, virtual reality and mixed reality. It also complements the study of service marketing with a focus on the application of artificial intelligence to support immersive shopping experiences through avatars and virtual assistants.
MAIN PUBLICATIONS
- Luceri, B., Aiolfi, S., & Romano, G. (2024). Exploring Metaverse Adoption in High-Involvement Purchases: Insights from field research. Synergy-SIMA Conference 2024 "Management of sustainability and well-being for individuals and society". Parma, June 13-14, 2024, University of Parma.