FULL PROFESSOR
Operational Marketing and Category Management
President of the “Food System: Management, Sustainability and Technologies” undergraduate program
AREAS OF RESEARCH
- Distribution Marketing (Product Range Policies and Category Management, Private Label Development, Long and Short-Term Pricing Policies, Space Allocation)
- The Relationship Between the Channels and between Industry and Distribution (Commercial Contracts and Service Fees)
- Brand Strategies and Evaluation Models (National Brand and Private Labels)
- Entrepreneurial Development and Commercial Partnerships (Organizational Models and Commercial Retail Network Management)
- Organizational Models and Human Resource Management in Distribution