PH.D. CANDIDATE
Ph.D. candidate in Economics and Management of Innovation and Sustainability (EMIS) at the Department of Economics and Management, University of Parma.
She received her Master's Degree in Trade and Consumer Marketing from the University of Parma, completing the course with a thesis on the role of social networks in the enhancement of destination brands. Previously, she received a Bachelor's Degree in Management and Marketing from Alma Mater Studiorum University of Bologna, completing the course with a thesis on symbolic and lifestyle brands.
Her research activity focuses on issues related to consumer behavior and tourism management, with a particular focus on tourism destinations' use of Extended Reality technologies.
MAIN PUBLICATIONS
- Barattin, M., Latusi, S., 2025, The role of tone of voice in tourism destination brands' social media communication. Tourism Review. In print.
- Barattin, M., 2023, The role of new technologies in the destination management context: A bibliometric analysis approach, Proceedings of the 20th Annual Conference of the Italian Marketing Society (SIM) "Marketing for wellness, health and care," University of Florence, ISBN: 978-88-947829-0-5. Long paper.
- Aiolfi, S., Luceri, B., Barattin, M., Latusi, S., 2023, The metaverse phenomenon: A first approach based on bibliometric analysis, Proceedings of the Sinergie-SIMA 2023 Conference "Rediscovering Local Roots and Interactions in Management", LUM University and University of Bari, ISBN: 978-88-94-7136-3-3. Short paper.