JUNIOR RESEARCHER
Research Fellow of the PNRR project entitled "Retailers' Policies to Support Sustainability" as part of the Onfoods Project entitled "Understanding determinants and factors underlying food-related consumer behavior," at the Department of Economics and Management, University of Parma.
She holds a bachelor's degree in Communication Sciences for Media and Institutions from the University of Palermo and a master's degree in Trade and Consumer Marketing from the University of Parma.
Since 2024, she has been Cultrice della materia in Economics and Business Management at the Department of Economics and Management, University of Parma.
She is a member of the British Academy of Management (BAM), European Academy of Management (EURAM), Italian Society of Marketing (SIM), Italian Society of Management (SIMA) and Italian Academy of Business Administration (AIDEA) societies.
Her research activity focuses on nutritional marketing and health marketing to support retailers' strategies. Specifically, her studies concern the maneuvering of in-store marketing levers, such as in-store communication space management, in order to influence consumer buying behavior by directing them toward healthier and more sustainable food choices, thereby contributing to improved health and wellness.
MAIN PUBLICATIONS
- GRAZIANO, S., GRANDI, B., & CARDINALI, M. G. (2023). In-store communication interventions and health promotion: a systematic literature review with a focus on shelf labels. Marketing for wellness, health and care. Italian Marketing Society. ISBN: 9788894782905.
- CARDINALI, M. G., GRANDI, B., & GRAZIANO, S. (2023). Food package and healthy products: the role of brand, package color, claim and nutrition label. In BOOK OF PROCEEDINGS. CERR. ISBN: 9781861376787.
- CARDINALI, M. G., GRANDI, B., & GRAZIANO, S. (2023). The gap between real and perceived sustainability inside grocery stores. In Rediscovering local roots and interactions in management (pp. 221-226). SIMA Synergies. ISBN: 9788894713633.
- GRANDI, B., CARDINALI, M. G., CRISTINI, G., & GRAZIANO, S. (2024). Psychological and physical well-being: how to promote health in grocery stores. Brands and Purpose in a changing era. Italian Marketing Society. ISBN: 9788894782912.
- FRUSTACI, R., GRAZIANO S., AIELLO, G., & CARDINALI, M. G. (2024). Nutritional Influencers: the new face of nutrition communication. Brands and Purpose in a changing era. Italian Marketing Society. ISBN: 9788894782912.
- GRAZIANO, S., FRUSTACI, R., CARDINALI, M. G., AIELLO, G. (2024). An Ongoing Investigation of Nutritional Influencers' Role on Social Media. Management of sustainability and well-being for individuals and society. Paper Development Workshop (PDW). Synergies-SIMA 2024.